Mother's Day weekend is behind us. The coolers have been emptied, the orders fulfilled, and the dust has settled, but for smart wholesale buyers, the real work starts right now.
Every Mother's Day leaves a data trail. Which varieties moved fastest? What ran out before Sunday? What sat longer than expected? That intelligence is a sourcing roadmap for the rest of your season, if you know how to read it.
Here's what the 2026 Mother's Day cycle revealed, and how to turn those lessons into smarter buying decisions heading into summer.

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