From farm to market. The journey behind every flower.

News, Trends

27/10/2026

A flower may look simple when it arrives at a store, but getting it there in the right condition is a carefully coordinated process.
Behind every fresh bloom is a journey that connects growers, sourcing teams, logistics providers, customs processes, transportation networks, and professional buyers. In the global floral industry, managing that journey is essential to protecting the quality and integrity of the product from its origin to its final destination.

Read Article

From farm to market. The journey behind every flower.

Trends

27/10/2026

A flower may look simple when it arrives at a store, but getting it there in the right condition is a carefully coordinated process.
Behind every fresh bloom is a journey that connects growers, sourcing teams, logistics providers, customs processes, transportation networks, and professional buyers. In the global floral industry, managing that journey is essential to protecting the quality and integrity of the product from its origin to its final destination.

Read Article

07/10/2026

Beyond Flowers: building the right floral assortment for global markets

Quality isn't a step at the end of the line. It's five decisions made long before a box reaches your dock and any supplier worth working with should be able to answer for all five.

We're a distributor, not a grower. We run a network of close to 100 partner farms across multiple growing regions worldwide, and the quality system layered on top of it. That means we spend less time admiring flowers and more time watching where quality gets lost. Almost always, it comes down to these five.

19/08/2026

5 Quality Control Rules That Decide Whether a Box Arrives Right

Quality isn't a step at the end of the line. It's five decisions made long before a box reaches your dock and any supplier worth working with should be able to answer for all five.

We're a distributor, not a grower. We run a network of close to 100 partner farms across multiple growing regions worldwide, and the quality system layered on top of it. That means we spend less time admiring flowers and more time watching where quality gets lost. Almost always, it comes down to these five.

12/08/2026

Fagua Flowers, The Quality Route

We don't grow flowers. We map the route every premium stem has to earn.

Six checkpoints, spread across almost a hundred farms including an independent audit no one at Fagua signs off on themselves stand between a stem in a field and a shipment on your dock. This is that route.

02/07/2026

Top 5 Flower Varieties for Weddings 2026

Every season has its must-haves. These five varieties are carrying 2026 wedding florals, from the breakout stem every florist is chasing to the classics that never really left. Know them, stock them, sell them confidently.

16/06/2026

The 6 Hottest Flower Trends for Summer 2026 Weddings And How to Source Them

Summer 2026 is shaping up to be the boldest wedding season in years and for florists and wholesale buyers, that means one thing: variety is everything

After a prolonged stretch of dried botanicals and muted neutral palettes, couples are going back to color. Rich, textured, architecturally interesting color. Booking inquiries are shifting fast, and the florists who see it first will have a real commercial edge heading into peak season.

19/05/2026

What Mother's Day 2026 Just Taught Wholesale Buyers About Flower Demand And What to Order Next

Mother's Day weekend is behind us. The coolers have been emptied, the orders fulfilled, and the dust has settled, but for smart wholesale buyers, the real work starts right now.
Every Mother's Day leaves a data trail. Which varieties moved fastest? What ran out before Sunday? What sat longer than expected? That intelligence is a sourcing roadmap for the rest of your season, if you know how to read it.
Here's what the 2026 Mother's Day cycle revealed, and how to turn those lessons into smarter buying decisions heading into summer.

13/04/2026

Mother’s Day 2026: The Top 10 Flowers That Drive Sales

Top 10 Mother’s Day flowers for 2026: premium varieties that drive sales, from garden roses to gerbera minis. Plan early and secure what sells.

09/04/2026

Mother’s Day Flowers 2026: From Farm to wholesalers and Florist, Plan What Sells

Mother’s Day is one of the most important floral moment of the year, but it is no longer a last- minute opportunity. It is a season defined by early decisions, curated selections, and the ability to deliver consistent quality when demand peaks.

16/03/2026

Floral Seasons Planning Guide for Wholesalers and Florists

Seasonality defines profitability in the U.S. floral industry. Valentine’s Day, Mother’s Day, wedding season, fall events, and Christmas are predictable demand cycles. The difference between strong margins and reactive buying comes down to planning ahead.

21/05/2024

Unveiling the Latest in Supermarket Bouquets: Trends and Innovations

Have you ever wondered what goes into creating those stunning bouquets you find at your local supermarket?
Let's peel back the curtain and delve into the world of supermarket bouquet trends and innovations.

06/03/2024

Navigating the Floral Supply Chain: From Cultivation to Final Cunsumer.

Explore the floral journey from cultivation to customer, where meticulous logistics ensure freshness and beauty blossom worldwide.

01/03/2024

Revolutionizing Floral Packaging: Paardekooper Horti's Leap into Sustainable Solutions with Recy Clear Sleeves

Paardekooper Horti has launched the Recy Clear floral sleeve, crafted from post-consumer recycled plastic, as part of its commitment to sustainability.

01/03/2024

Innovative Insect Screen System for Frameless Windows by Alweco

Alweco has launched a cutting-edge insect screen system tailored for frameless windows, catering to the commercial horticulture sector's need for efficient pest protection solutions.

01/03/2024

Blooming Futures: The Ethical Wave Transforming Global Cut Flower Markets

The global cut flower market is on a trajectory of significant growth, anticipated to rise from $39.6 billion in 2024 to $63.9 billion by 2034, driven by consumer preferences for ethical and sustainable sourcing.

01/03/2024

Love in Bloom: Miami Airport's Floral Frenzy on Valentine's Day

On Valentine's Day, Miami International Airport emerges as a crucial nexus for the U.S. floral industry, channeling 90% of the nation’s imported fresh cut flowers—totaling around 48,000 tons—across approximately 300 flights.

01/03/2024

Seize the Bloom: Navigating Russia's Flower Price Surge This International Women's Day

The anticipated price increase for flowers in Russia around 2024 International Women's Day highlights challenges and opportunities within the floral industry.

28/02/2024

Blooms in Bloom: Unveiling the Latest Wedding Floral Trends

Join us on a floral adventure where creativity blossoms and trends redefine wedding elegance.
Explore the transformative power of flowers, unveiling the latest styles and reshaping bridal aesthetics.